New Arrivals

Finesse 'Flash' Minnows have a 150mm long body and highly reflective 'laser hex' finishes in bright attractor patterns. Weighing in at 13gm, these...

Designed for the offshore fisher who loves vertical jigging metals around bits of reef, the Reef Jigger Gift Pack’s matched selection of Slow Pitc...

For a superior fishing experience, you need Samdely Shark Mono. Fishermen use monofilament because of its buoyant characteristics and its ability t...

The Samdely Dracon X4 Braid provides lure anglers with the perfect blend of performance with unrivalled strength and reliability. Made from a four ...

Manufactured from Japanese copolymers Samdely Fluorocarbon Leader is valued for its refractive index, which is similar to that of water, making it ...

Manufactured from Japanese copolymers Samdely Fluorocarbon Leader is valued for its refractive index, which is similar to that of water, making it ...

Samdely Dracon X8 is an eight-carrier braided fishing line. That means 8 strands of the finest quality pre-stretched UHMW PE fibres were used in it...

Samdely Dracon X8 is an eight-carrier braided fishing line. That means 8 strands of the finest quality pre-stretched UHMW PE fibres were used in it...

The Samdely Lizaro Camo range of monofilament lines are supple and made with real camouflage effect that imitates silt and plankton floating in wat...

Samdely Dracon X8 is an eight-carrier braided fishing line. That means 8 strands of the finest quality pre-stretched UHMW PE fibres were used in it...

The Samdely Lizaro Camo range of monofilament lines are supple and made with real camouflage effect that imitates silt and plankton floating in wat...

Manufactured from Japanese copolymers Samdely Fluorocarbon Leader is valued for its refractive index, which is similar to that of water, making it ...

Samdely Dracon X8 is an eight-carrier braided fishing line. That means 8 strands of the finest quality pre-stretched UHMW PE fibres were used in it...

For a superior fishing experience, you need Samdely Shark Mono. Fishermen use monofilament because of its buoyant characteristics and its ability t...

Finesse 'Flash' Minnows have a 150mm long body and highly reflective 'laser hex' finishes in bright attractor patterns. Weighing in at 13gm, these...

Swimerz Long Shank Hooks are an all purpose soft plastic and bait fishing hook that are great for a variety of rigging and finesse fishing applica...

An innovative design, Swimerz 'VTail' soft plastic lures are also known as a flutter tail or ribbon tail type lure. This extended curly tail can b...

Circle Hooks have been used by commercial fishermen for decades due to their ability to efficiently catch fish. Fish hooked in the corner of the m...

An innovative design, Swimerz 'VTail' soft plastic lures are also known as a flutter tail or ribbon tail type lure. This extended curly tail can b...

Circle Hooks have been used by commercial fishermen for decades due to their ability to efficiently catch fish. Fish hooked in the corner of the m...

An innovative design, Swimerz 'VTail' soft plastic lures are also known as a flutter tail or ribbon tail type lure. This extended curly tail can b...

An innovative design, Swimerz 'VTail' soft plastic lures are also known as a flutter tail or ribbon tail type lure. This extended curly tail can b...

Finesse 'Flash' Minnows have a 150mm long body and highly reflective 'laser hex' finishes in bright attractor patterns. Weighing in at 13gm, these...

Swimerz Interlock Snaps are made with a flat plate housing into which the snap wire locks for a secure connection.  If a more permanent connection ...