New Arrivals

Tournament anglers are always looking for a competitive edge and Dekoi Bladed Swim Jigs offer this. With a design that sets it apart from other vib...

Tournament anglers are always looking for a competitive edge and Dekoi Bladed Swim Jigs offer this. With a design that sets it apart from other vib...

Fitted with quality heavy-duty hooks that won’t crumble under pressure, and solid through wire construction, the hollowed-out nose of Toppu Mizzu’s...

The Finesse Toppu Mizzu 'Walking Dog' lures draw on traditionally successful designs for their fish catching characteristics, and will have any Fis...

The Finesse Toppu Mizzu 'Walking Dog' lures draw on traditionally successful designs for their fish catching characteristics, and will have any Fis...

Deadly on many species including bream, bass, flathead, trevally, whiting and more, Bent Minnow type surface lures are designed to present a natura...

Toppu Mizzu sinking Stickbaits have a high quality gloss finish, a body length of 95mm, weigh approx. 18 grams, 2 x size 6 black nickel coated, rus...

Fishing with Toppu Mizzu Poppers is one of the most spectacular ways of fishing you are likely to encounter.  Due to the lures being retrieved acro...

Fishing with Toppu Mizzu Poppers is one of the most spectacular ways of fishing you are likely to encounter.  Due to the lures being retrieved acro...

Toppu Mizzu sinking Stickbaits have a high quality gloss finish, a body length of 95mm, weigh approx. 18 grams, 2 x size 6 black nickel coated, rus...

Toppu Mizzu sinking Stickbaits have a high quality gloss finish, a body length of 95mm, weigh approx. 18 grams, 2 x size 6 black nickel coated, rus...

Fishing with Toppu Mizzu Cupface Poppers is one of the most spectacular ways of fishing you are likely to encounter.  Due to the lures being retrie...

Fishing with Toppu Mizzu Cupface Poppers is one of the most spectacular ways of fishing you are likely to encounter.  Due to the lures being retrie...

Fishing with Toppu Mizzu Cupface Poppers is one of the most spectacular ways of fishing you are likely to encounter.  Due to the lures being retrie...

The round head was one of the first jig head designs available to anglers. Designed for use with soft plastic lure types inclusive of fish tails, s...

  There’s a good reason why hard body lure makers usually fit treble hooks …… they’re effective at hooking fish. That’s a pretty strong argument....

Swimerz Rolling Swivel with Interlock Snap are a heavy duty, brass, rolling swivel combined with a black nickel coated stainless steel interlock sn...

Soft plastics offer many advantages over hard bodied lures that don’t have the soft texture of real food. When a fish strikes a soft plastic bait ...

Swimerz Rolling swivels are a low-profile, super-strong swivel featuring a twisted eye on each end, with the shaft of the eye inside the central ba...

Soft plastics offer many advantages over hard bodied lures that don’t have the soft texture of real food. When a fish strikes a soft plastic bait ...

Swimerz Rolling swivels are a low-profile, super-strong swivel featuring a twisted eye on each end, with the shaft of the eye inside the central ba...

Also known as buzz spinners, use these versatile ‘clip on spinning blades’ when targeting active fish around weed beds, especially if the weed is ...

Also known as buzz spinners, use these versatile ‘clip on spinning blades’ when targeting active fish around weed beds, especially if the weed is ...

Split rings enable the user to get the best action from their lure.  Rigged onto the lures nose, split rings will allow most types of lure to swing...